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[ FREE ] The Principles of Islamic Marketing pdf

Baker Ahmad Alserhan: The Principles of Islamic Marketing

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The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world's population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding. In the back of his mind, he knows the things he’s doing may build a rift between the two, but he’s willing to take that lossMigräne und Kopfschmerzen betreffen uns alle: direkt oder indirekt, medizinisch, aber auch volkswirtschaftlich Get this Amazing Amazon book for this incredibly discounted price! Read on your PC, Mac, Smart Phone, Tablet or Kindle Device In a day, one younger goshawk started to hunt eating with his mother’s training This book is an ideal reference for anyone working with clients in closely held businesses—partnerships, limited partnerships, limited liability partnerships, limited liability limited partnerships, limited liability companies, and corporations download The Principles of Islamic Marketing pdf The Germans were rude and uncivilized, but they were strong in mind and body, and possessed some ideas about government, women, and the family which were better than the ideas of the Romans on these subjects When Gray tries to solve the crimes on his own, he finds himself caught up in a battle for power that stretches back to the beginnings of humanity El robot tiene como objetivo ser fácil de operar por el usuario utilizando un Joystick frecuentemente usado por consolas de videojuegosThe Principles of Islamic Marketing free download pdf -- Il va falloir nous arranger pour vivre seuls Camera: Use Sprite Kit's built-in camera to control your view download The Principles of Islamic Marketing pdf ” This indeed was to have been expected Ebenso wurden die beiden pädagogischen Konzepte auf ihren Mehrwert durch den Einsatz von Technik evaluiert und mit relevanten Studien verglichen



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ISBN-13:
  • Publisher: Gower Pub Co; 2 edition
ISBN-10:
  • ISBN-10: 1472460308
  • Hardcover: 220 pages

File size: 6,5 MB

 
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